DIY is Always Better.. 👀

Last week, I asked a real estate syndicator with a $200M portfolio,

“What’s been the game-changer in your business?”

He paused before saying,

“It’s not the properties—it’s the people. The relationships I’ve built have made all the difference.”

That simple statement was profound.

He highlighted an overlooked aspect of real estate syndication: social capital.

We focus so much on finding deals and managing properties, but it’s the relationships we build that truly drive success.

Why Social Capital Matters

Social capital is the value of the people in your phone contacts.

Strong social capital helps you find opportunities you couldn't get on your own.

By definition, every syndicator relies on others to grow their portfolio.

The Three Pillars of Social Capital

Social capital isn’t merely knowing a lot of people—it’s about the quality and depth of those relationships.

It’s built on three key pillars:

Structural (Networks):

Your network is your net worth.

Who knows you?

And who do you know?

In what rooms can you hang out in?

Relational (Trust):

Investors and partners back your deals when they trust you - even in tough times.

You earn trust through consistency, transparency, and delivering on your promises.

Cognitive (Shared Understanding):

A united vision keeps everyone rowing in the same direction.

When you "get each other", you create a powerful force that drives your projects forward.

Social Capital in the Digital Age:

In today’s world, building social capital has never been easier — or more important.

Digital platforms like LinkedIn make it easy to connect to thousands of people.

Yet, we're lonelier than we've ever been.

Why is that?

Let's look at social capital through the Structural, Relational, and Cognitive factors above.

Structural

Studies show that your digital networks have grown. But your physical networks have shrunk.

You've replaced half your friends with social media followers.

Yet, your virtual communities transcend geographical and socio-economic boundaries.

This shift enables you to create a broader and more diverse network.

Relational

Building trust has evolved, too.

Social media has become crucial for providing emotional support and solidarity.

This shift has created a world where you trust some people online more than you trust people in your own neighborhood.

You're aligned and suspicious at the same time.

Cognitive

Finding people we click with has gone digital, too.

As a result, our thinking is narrowing.

Internet search algorithms give us only the information and opinions we agree with.

At the same time, you have access to a greater cultural exchange. And our society is more inclusive than ever.

This research points to a shift in the nature of our relationships.

Emotional intelligence is declining as we move online.

And a huge opportunity is emerging.

The future belongs to those who create authentic and meaningful connections.

Final Thoughts

In real estate syndication, it’s easy to get caught up in deals and numbers.

But nothing will foreshadow your success more than your social capital.

But it’s not about collecting business cards.

It's about connecting with the right people, building trust over time, and sharing a common vision.

What are you doing right now to build your social capital?

I’d love to hear your strategies and stories.

To stronger relationships and bigger deals,

Chris

P.S. If this newsletter helped boost your confidence, share it with a fellow syndicator.

And remember, we're always here to support your journey to peak performance and business success.

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