the market sucks?

When the economy tightens, entrepreneurs feel it first.

• Investors slow down.

• Deals drag out.

• Expenses stay but income dips.

And when that pressure hits, it’s easy to spiral—mentally, emotionally, financially.

But it doesn’t have to be that way. The science is clear.

You can stay steady, focused, and even profitable during economic downturns.

The secret sauce is building your mental resilience.

And that's what I hope to encourage you with today.

Let's be very clear here - the market doesn’t care how you feel.

But, your mental resilience forces you to persist or pivot.

And that directly affects your ability to keep the lights on.

Most people try to “grind through” hard times.

But white-knuckling it without a system is a highway to burnout.

What works better is being intentional about building your mental resilience.

Then, you can thrive while others freak out.

What’s Working: Resilience as a Business Advantage

According to Bulmash (2016) and Maritz et al. (2021), resilient entrepreneurs are mentally tougher AND they make more money.

Here’s how to build resilience into your business strategy:

1. Be your own leader

Bulmash found that entrepreneurs with a strong internal locus of control better endured difficult seasons.

Control what you can. Forget the rest.

Activity

Add a control component to your morning journaling.

Write 3 things you can control today.

And when worries hit, write them on a post-it.

Devote 5 minutes a day to worrying.

Then, let them pass.

This sounds new-agey, but it's surprisingly effective.

2. Sharpen your saw

Maritz et al. (2021) found that entrepreneurs who regularly level up their skills perform better under pressure.

The more competent you feel, the more confident you become.

Business cycles mimic the school calendar.

There are times to learn and times to test your skills. Now is the time to learn.

So get to it.

That could look like joining a mastermind, hiring a coach, or attending workshops.

3. Get in the nest

Regular connection with other syndicators creates perspective, problem-solving, and motivation.

Maritz’s research emphasized that peer support directly boosts resilience—and helps you keep going when momentum dips.

Make sure to get around people you can be yourself around.

There's no greater support than sharing your ups and downs with people who totally get you.

And if you're searching for that authentic community, our MoneyMental community could be perfect for you.

We're real people doing real deals to make a real impact.

Here's the waiting list

4. Keep the faith

The worst thing you can do in a downturn is freeze.

Keep solving problems. Keep underwriting deals.

Keep showing up for your investors.

Maritz calls this an active entrepreneurial mindset.

It’s what separates those who thrive from those who stall.

People are reciprocal in nature.

Help others to help yourself.

Add 10 more touch points to your weekly to-do list - not for prospecting, but connect with people YOU can help.

The Takeaway

Tough times are a part of the game. Good thing you're even tougher.

Resilience is a mental skill with endless business applications.

And like any skill, it can be developed, sharpened, and scaled.

In down times, we need steadfast leaders.

Become the person you were meant to be.

Your investors, your team, and the future you are counting on it.

Crush the day,

Chris

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